Factors Influencing the Acceptance of the Hallobumil Application in Semarang City

Abstract

The Maternal Mortality Rate (MMR) in Semarang City increased from 67.25 per 100,000 live births in 2022 to 68.5 per 100,000 live births in 2023. The HalloBumil application is designed to support maternal health through education and relevant information. This study aims to analyze the factors influencing the acceptance of the HalloBumil application in Semarang City. A quantitative research design with a cross-sectional approach was employed. The variables measured were based on the Technology Acceptance Model (TAM), including Self-Efficacy, Perceived Usefulness, Perceived Ease of Use, Attitude, and Behavioral Intention. Data were collected through face-to-face interviews using questionnaires with 390 pregnant women receiving antenatal care at 15 community health centers in Semarang City. The research locations were selected using stratified random sampling, Data were analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS) with SmartPLS 4. The results showed that the majority of respondents were aged 35–50 (76.4%), had completed senior high school (57.0%), were housewives (58.5%), earned more than the regional minimum wage (63.65%), and received health information from healthcare workers (73.8%). Self-efficacy had a significant effect on perceived usefulness (β = 0.788; p < 0.001). Perceived usefulness significantly influenced behavioral intention to use the HalloBumil application (β = 0.318; p < 0.001). These findings indicate that self-efficacy and perceived usefulness are key factors influencing the acceptance of the HalloBumil application among pregnant women in Semarang City. Enhancing self-efficacy and perceived usefulness may increase the acceptance of mobile health applications such as HalloBumil, potentially leading to improved maternal health outcomes.